Matthew Pettit
Strategic Research and Analysis
Uncovering deeper and emerging needs.
Exploring how people manage ecologies of value, thought and feeling.
Building buy-in to the understandings that matter most.
Real-World Research
Using ethnographic methods to get to people where they are, learn how they make sense of their situation, and uncover what's most important.
From long-term fieldwork with civic associations, citizen movements, and hospital teams to targeted consumer studies in CPG, retail, not-for-profit and other sectors. Research design and execution suited to curiosities at any scale.
Real-Life Growth and Renewal
Person-centred growth and renewal strategies grounded in ethnographic insights and cultural and social signals.
Working with stakeholders to ensure multiple perspectives and sense checks, enthusiastic buy-in, and focused, realistic strategies.
Culture (Re)Definition
Understanding the pressures, needs and underlying values that bring culture change - in the streets, online or around a board table.
Eliciting targeted change with internal engagement and workshops, working together to find real shared purpose.
Ecologies of Mind and Culture
We hear "person-centred" and we think "consumer interviews." But persons are caught up in webs of meaning, need and feeling, and taking them as atoms limits our understanding.
Drawing on cultural and cognitive anthropological work on the multiple, distributed and ecological nature of mind and self, we get past what people say about themselves and see the constraints, extensions, influences and inspirations that make us who we are.